PosedlaGlobal Shopify Plus powerhouse

Shopify Plus migration and launched a 4-store global rollout with smart geolocation for a leading cycling saddle brand, including a custom integration to their proprietary ERP and the launch of a blended B2B platforms.

Project overview

Posedla revolutionizes cycling comfort with custom 3D-printed saddles. We transformed their single-market presence into a global powerhouse through comprehensive Shopify Plus migration and strategic multi-store expansion.

Stores launched
4
Markets covered
Global
Migration timeline
3 months
Performance increase
40%
B2B platform
Yes

Bespoke educational platform

Advanced CMS with dynamic landing pages generated from metaobjects, developed for the Posedla Academy.

Visit Posedla Academy →
Content managementDynamic pagesCustom branding

Key implementations

Three transformative features that powered Posedla's global expansion

Shopify theme redesign

Custom theme development creating a modern design system that reflects Posedla's premium positioning and enhances user experience.

Custom theme developmentModern design system

Multi-store management

Seamless management of 4 regional stores (EU, CZ, UK, US) with centralized inventory, localized pricing, and automated currency conversion for optimal customer experience.

Global expansionCurrency auto-conversion

ERP & B2B integration

Custom integration with proprietary ERP system and dedicated B2B platform for wholesale partners, streamlining order management and customer relationship workflows.

ERP integrationB2B platform

More highlights

Key technical implementations powering Posedla's global expansion and seamless multi-store experience.

Shopify Plus checkout extensibility with advanced features for enhanced customer experience and B2B functionality.

Lightning-fast loading, thumb-friendly navigation, and that buttery-smooth scrolling experience that keeps people browsing (and buying) longer.

Smart redirect system interconnecting all stores, guiding customers to their optimal store for currency, shipping, and localized experience.

"Working with Appfleece has been an outstanding experience from start to finish. From the transition to Shopify Plus and the rollout of our expansion stores to the recent redesign, they've consistently delivered with creativity, precision, and a deep understanding of our brand.

They're not only technically sharp but also genuinely collaborative — always thinking ahead and helping us grow. Thanks to their support, Posedla's online presence feels stronger and more future-ready than ever. We're proud to have them as our partner."
Posedla Co-founder
Jiří Dužár
Co-founder, Posedla

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