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Appfleece

A Shopify agency for growing brands

Custom themes, theme customisation and ongoing development. We like starting with smaller brands, because many of them grow into Shopify Plus one day. And we build the store so you can run it yourself.

More stores

Theme work, a new market and a move from Shoptet.

Peace of Alm
Theme customisation

Peace of Alm

Kids' cosmetics from the Alps. A theme matched to the brand, from fonts to property labels.

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oobs
Shoptet → Shopify

oobs

Nursing wear. Size charts in the admin and colour previews right on the product card.

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Muffik UK
New market

Muffik UK

A separate English store priced in pounds, with content for parents, nurseries and therapists.

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How you can start with us

It doesn't have to be a big project. We're happy to start with a single section.

01

A new custom theme

We build a theme from your design that you then edit in the theme editor yourself. No text hard-coded.

02

Taking over a store

Your agency or freelancer disappeared? We review the store, stabilise it and carry on.

03

Ongoing development

Changes, new features and integrations as the store needs them. Always with the same people.

Your plan grows with you

A growing brand often grows into Plus, especially once it's on Advanced. But the plan should follow the store, not the other way round.

Verra, going up
Shopify → Shopify Plus

Verra, going up

We started with Verra at the beginning, with a custom theme. After a few years of growth and expansion it moved to Plus. Today we also build its own warehouse and fulfilment app.

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EcoHaus, and back again
Shopify Plus → Advanced

EcoHaus, and back again

It started much like Verra and spent two years on Plus. Then we worked out together that Advanced was enough, and it moved back. We only recommend Plus where it pays off.

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What we do for you

Themes and sections

Shopify 2.0 sections and blocks you edit in the theme editor.

Theme customisation

Dawn, Horizon or a premium theme matched to your brand.

Languages and markets

More languages, currencies and domains from one store.

Shipping and payments

Pickup points in the cart, cash on delivery and QR payments from our apps.

Feeds and comparison sites

Heureka, Zboží, Glami and Google Merchant Center.

Loyalty program

Points, tiers and rewards with our Charm app.

Speed and SEO

A faster store, clean URLs and structured data.

Data for AI agents

A catalogue that ChatGPT and AI Mode in Google understand.

Our apps free for the first year

Build or grow your store with us and all our apps are free for the first year, then at a partner discount on prices that are already among the best value on the market. None of it is required. If another app suits you better, we'll set that up. Ours are often the best choice, though: development, support and maintenance are fully in our own hands.

GlobePayflowCharmFeedflockHeureka

One partner for everything

Theme, shipping, payments, feeds and loyalty from one team. No chasing five different vendors.

Free 24/7 support

A label won't print or an order won't ship? We fix it as part of app support, not at another developer's hourly rate.

No setup fees

We set the apps up for your store and theme, free of charge. They work from day one.

On another platform?

We move you from Shoptet, WooCommerce, Upgates or Shopware with no downtime and no lost Google rankings.

What people ask

Do you take on small changes too?
Sure. One section, a theme fix or a new feature.
How much does a theme or a change cost?
It depends on the scope. Before we start you get an estimate, whether it's one section or a whole theme.
Will you take over a store from another agency?
Yes. We review the store and stabilise it first, then carry on. Taking over unfinished or stuck projects is routine for us.
Do I need Shopify Plus?
Most stores don't. Plus pays off for checkout customisation, B2B with more than three catalogues or several stores. Basic B2B works without it. When the time comes, we'll tell you. And the same when it stops making sense.
How does ongoing work with you look?
Changes and new features as the store needs them. You always work with the same people, who know your store.
Do you only work with Czech stores?
No. Folk Kombucha is from Copenhagen, and Surprise Drinks sells across the US and Europe in 14 languages.

Tell us about your store

Whether it's one section or a whole theme. We'll come back with a concrete view and an estimate.

  1. 01Tell us about your storeWhat you sell, what it runs on and what slows you down.
  2. 02We talk it throughOn a call with the people who will build it.
  3. 03You get an estimateA concrete proposal and what it will cost.