JMBonline: A custom e-commerce backend on top of two Shopify stores

Paints and building supplies for companies and homes in Czechia and Slovakia. A loyalty program priced from margin, Google Ads optimised for profit and accounting that adds up without manual work.

jmbonline.cz jmbonline.sk

Platform: Shopify
Markets: Czechia, Slovakia
Catalog: Over 40,000 variants
Migration and launch: About 2 months
Our apps: GlobePayflowFeedflockHeureka

Project overview

JMBonline moved from WooCommerce to two separate Shopify stores, one Czech and one Slovak. We moved the products, the content and the reviews, and launched both stores in about two months.

Since then we have been building a custom backend on top of them. Much of the logic lives right in Shopify data, in product, customer and order metafields. The team sees it and changes it in their own admin.

A loyalty program priced from margin

Companies, tradespeople and the public sector get cashback by turnover: Gold, Silver and Bronze.

It comes from each variant's real margin and recalculates when a price changes, so the store never gives away more than it can afford.

Custom backendMetafieldsB2B

This program inspired our own app Charm, a loyalty program for any Shopify store.

Paying with credit, no manual work

When a customer pays with loyalty credit, the order adjusts itself and the credit is spread over the items as a discount. Then the invoice in SuperFaktura is adjusted and marked paid, in Czechia and Slovakia alike.

Before, by hand after every credit payment

Edit the order in Shopify
Spread the credit over each item
Fix the invoice in SuperFaktura
Mark the invoice paid by hand

Now on its own, right after payment

The order carries the discount per item
The invoice matches the order and is paid
Accounting has nothing to chase

Google Ads optimises for profit, not revenue

Campaigns optimised for revenue push expensive goods even when the store barely earns on them. JMBonline's campaigns learn from real profit.

Purchase prices on the order

Every order stores the purchase price of all its items at the moment of sale.

Profit as the conversion value

Google Ads gets the order's profit instead of its price and bids by it.

Cancellations and returns later

When an order is cancelled or returned, its profit is subtracted in Ads afterwards.

A store that answers before the customer asks

Search, menu, product page and cart are all custom. No third-party apps.

Search that helps before you type

The empty field cycles through hints like “PIR deska” or “Barva na dřevo”.

A click opens brands, best sellers and popular categories. While typing, results change with every letter.

Predictive searchCustom

A product page from price to downloads

At the top, the price with cashback, the price per litre or kilo, the cheapest shipping and the delivery date. While scrolling, the price and the add to cart button follow along.

The delivery date changes at 7:00 and skips weekends
Supplier goods show how many pieces are in stock and how many are on order
Tabs for recommended products, description, downloads, specifications and reviews

Upsell after add to cart

Adding to cart opens a window with products that go with the purchase. A primer with a waterproofing coat, say.

It's built right into the theme on Shopify's recommendations, with no third-party app.

Bigger ordersNo app

Coverage calculator

The area and the number of coats are all a customer needs to know how much paint to buy.

Logged out

3 317 Kč

2 741,32 Kč bez DPH

1 151,74 Kč s DPH / m²

Cena s Cashback 3 200 KčZapojte se do věrnostního programu

Logged inSILVER

3 317 Kč

2 741,32 Kč bez DPH

1 151,74 Kč s DPH / m²

Cena s Cashback 3 253 KčSILVER - Věrnostní program

Same variant, cashback by level

Cashback to the crown

A guest sees how much the program would save them. Once logged in, they see the price for their exact tier, here SILVER.

A cart for companies

A company finds itself by name and carries on to checkout.

Buying on a company ID with a company search
A delivery date for the whole order
A free shipping bar that hides for parcels over 40 kg
The saving for the loyalty tier

Under the hood

Things the customer never sees, but the store runs on every day.

Feeds for 7+ channels

Google, Heureka, Zboží, Srovnáme, Pricemania and Meta all come from our Feedflock. Each variant can leave a channel or get its own CPC.

Feedflock

GPSR data

The manufacturer, its address, contact and safety warnings are filled in on the product and go straight into the feeds.

Supplier stock

Availability and lead times come from the supplier's API.

Domax

Prices from a sheet

Bulk price changes for both stores run from a Google Sheet.

Google Sheets

Czech and Slovak linked

The same products are linked across the stores automatically, so Google pairs them right.

hreflang

Daily backup

The whole catalog of both stores is backed up every day.

Ready for shopping through AI

Both stores talk to AI agents directly. An agent finds the product, works out the quantity and prepares the checkout.

Agentic commerce

jmbonline.cz

termPIR AL λ 0,022 PIR desky 2 400 × 1 200 mm

★★★★★ 4.8 · 17 reviews

1 514 Kč

100 mm · 2.88 m² / pc

In stock

30-day returns

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