Verra: One store, two brands, more markets
Premium supplements for women and children. We've worked with Verra since 2023: a custom theme, the move to Shopify Plus, expansion into new markets and custom apps, such as the Synlab lab integration.
- Working together
- since 2023
- Platform
- Shopify Plus
- Markets
- CZ, SK, EU
- Our apps
Globe
Payflow
Feedflock
Address IQ- Custom work
- Synlab lab integration, checkout upsell, discounts via Shopify Functions
Project overview
Czech premium supplement brand focused on women's health across all life phases, with products developed in collaboration with doctors and evaluated by the Czech State Health Institute.
We develop the store long term as Verra's development team: from a theme built from Figma, through the move to Shopify Plus, to custom apps and new markets.
Project chapters
The main brand
A custom theme from a Figma design and ongoing development since 2023: campaigns, landing pages and new sections for marketing.
The kids' line has its own colours, type, header and navigation. It runs in the same store, so it shares the cart, accounts and checkout.
verra.cz
Krásná pleť zevnitřPremium Kolagen s příchutí maliny
30 dávek
1 099 Kč
Doprava zdarma od 2 500 Kč
verra.skKrásna pleť zvnútraPremium Kolagén s príchuťou maliny
30 dávok
46,95 €
Doprava zadarmo od 100 €
One Shopify Plus store
Czechia and Slovakia in one store
verra.sk runs from the same store as verra.cz, with Slovak copy, prices in euros and its own free shipping threshold.
Product photos and their claims switch per market. Products, stock and orders stay in one place.
Custom cart
We built the cart right into the theme, with no third-party apps.
- The current campaign banner at the top of the cart
- A bar with two thresholds, free shipping and a free gift, set separately for Czechia and Slovakia
- The promotion gift adds itself to the cart
- An upsell based on the products in the cart, plus one-click add-ons
verra.cz🍂 Immunity Days: −20 % na vybrané produkty pro vaši imunitu
Premium Kolagen s příchutí maliny
1 099 Kč
Imunita & Zdraví
799 Kč
Síla malých hrdinů
943 Kč
Products join a campaign by their tag
Every promotion from one place
Promotions are planned right in the theme. Each has its own bar, badges, banners and a gift or discount code, and switches itself on and off by date.
Products join a promotion through their tag. Up to three campaigns can run at once.
Checkout and custom apps
A cash on delivery fee through Payflow, bundles and discounts through custom Shopify Functions and an upsell in checkout.
A paid lab test is ordered from the Synlab lab automatically. Our inventory and fulfilment app used to run here too.
Our apps in this store
Alongside the custom work, the store runs apps we publish on the Shopify App Store ourselves.
GlobeWorldwide pickup points integration for all major carriers.globe.appfleece.com ↗
PayflowAdvanced payment and shipping method management.payflow.appfleece.com ↗FeedflockProduct feeds for Google, Heureka, FAVI and 100+ channels.feedflock.app ↗
Address IQAccurate address autocomplete at checkout.apps.shopify.com ↗
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