Facederma: From WooCommerce to Shopify Plus, for shoppers and salons
A Slovak skincare brand with two stores, one for Slovakia and one for Czechia. We moved both off WooCommerce with every customer and their full order history. Then we built B2B for salons, gifts in the cart and invoices without manual work on top.
- Platform
- Shopify Plus
- Markets
- Slovakia, Czechia
- Launched
- August 2025
- Our apps
Globe
Payflow
Heureka
Project overview
Facederma is a Slovak skincare brand. It sells to shoppers and to beauty salons, pharmacies and other retailers.
Until summer 2025 both of its stores ran on WooCommerce. We moved them to Shopify Plus ahead of the biggest sale of the year in September. Then we kept building on them for over a year.
Two stores switched in one evening
Each market has its own store, currency and payments. We moved both at once, with everything shoppers were used to.
What came across
- Customers, with their loyalty credit
- Order history
- Products, sets and blog posts
- Discount codes and unused gift vouchers
- Product reviews
- Old URLs, redirected to the new ones
What we built anew
- One theme for both markets, with custom sections
- Product pages with new photos and copy
- Sets and value packs
- Buying straight from blog posts
- A gift box the shopper fills with products
A product page that shows the result
Value packs and customer videos sit right next to the product. Shoppers see the result before they buy the serum.
Value packs in one click
Under the price, the shopper picks one, two or three pieces and sees the discount on each pack. A free shipping label appears on its own once a pack passes the store’s threshold.
The pack goes into the cart as one set, and the cart adds the gifts right away.
Customer videos you can shop from
Short customer videos run on the homepage and on the flagship products. Under each one sits the product from the video with an add to cart button.
The Facederma team adds new videos in the theme editor themselves. They only pick the product for each one.
Gifts that change in the cart on their own
A gift with purchase is part of what Facederma offers. One in Slovakia, another in Czechia, another for B2B salons.
The gift unlocks right in the cart
A bar in the cart shows how much is left to free shipping and to the next gift. Once the shopper passes the amount, the gift adds itself.
A safeguard in checkout makes sure the gift is never missing from the order and never charged. Even on a slow phone.
facederma.skNakúpte o 4,20 € viac a získajte darček zadarmo!
facederma.czUtratíte-li o 120 Kč více, získáte dárek zdarma!
Same steps, amounts in each store's currency
Each store sets its own gift thresholds
Slovakia counts in euros, Czechia in crowns. So each store has its own amounts for free shipping, the samples and the mirror.
The cart and the checkout safeguard both check the thresholds. When a new gift comes, we swap it in both places at once.
A gift box right in the cart
The shopper ticks the gift box and picks which products from the cart go in. Up to three items or one set.
It lands in the cart as its own line with its contents, so the warehouse knows exactly what to pack where. An order can hold more than one box.
B2B for salons in the same store
Beauty salons, pharmacies and retailers buy at the same address as shoppers. Once they log in, they see a different store. We built it on native Shopify Plus B2B, without a second website.
Log in, see a different store
A salon sees its own homepage, menu, range and price list. Shoppers keep the store they know.
Everything is run from one Shopify admin. Products, stock and orders are shared.
A price list for partners only
Only logged-in companies see wholesale prices. Everyone else is asked to log in.
Gifts by order size
A salon picks a gift with its order. The bigger the order, the better the gift.
Materials to download
Logo, photos, videos and a manual for the salon's website in one place.
Print on demand
Posters and roll-ups in several sizes. The warehouse is told about the order on its own.
From order to invoice without manual work
Orders from both stores run all the way into the accounts on their own.
Automatic VAT recalculation
On Shopify, loyalty credit works differently from a gift card. So we recalculate the order automatically and the VAT adds up.
Invoice by email
The invoice is created in the accounting software and our app emails it to the shopper.
Cash on delivery, paid by itself
Once the carrier collects the cash, Globe marks the order as paid.
Our apps in this store
Alongside the custom work, the store runs apps we publish on the Shopify App Store ourselves.
GlobePacketa pickup points right in checkout
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